Mesurabilité des multiples dimensions de la communication interne

Abstract

While the quantification of the reputation of brands and companies has developed since the 1990, internal communication was relatively untouched by this movement of evaluation and objectification of its effectiveness. For several years, we observe a resurgence of interest for this question of the measurement of the internal communication, as evidenced by recent research projects that have been conducted on the subject, but also the issues at the heart of the work of communication professionals. In this article, we propose to carry out a comparative analysis of the main studies and tools dealing with the question of the measurement of internal or organizational communication. Beforehand, we will build an analytical grid based on the multidimensional definition of internal communication. This comparative analysis of studies and tools for the assessment of the internal communication highlights the need to develop a new measurement approach. Finally, we will present our project of research-action which aims to create a multidimensional scale of measurement of internal communication.