L'internationalisation du goût. Activités marchandes des immigrés grecs en Belgique et en Australie

Abstract

This article analyzes the role that Greek immigrants played in Australia and Belgium concerning the augmentation of food exchanges, the alignment of consumption habits and the opening of the culinary repertoire. In both cases, internationalisation constitutes a commercial strategy assuring viability to a business funded by immigrants. The juxtaposition of these two fieldworks also shows that internationalisation takes two complementary but also contradictory forms: a form that maintains national frontiers and ethnicizes as much as it exoticizes; and a form that refuses national specificity and neutralizes what looked until then exotic.