A critical approach to internal communication evaluation

Authors

  • Thomas

DOI:

https://doi.org/10.14428/rcompro.vi9.54873

Keywords:

internal communication, evaluation, efficiency, political issues, critical approach

Abstract

This text deals with internal communication assessment. The starting point is the imperative of evaluation formulated by some professionals, and the description of its scope in books and articles about communication. Two limitations for evaluation will be evidenced: a managerial limitation focused on the casual link between communication actions and efficiency, and an ideological-political limitation, focused on the role of communication developed in professional literature. We conclude by stressing that a political analysis of internal communication evaluation could be enriched by taking into account other practices than those provided by professionals of communication : especially the assessment of the relational behaviors of employees, and the evaluation of the organization’s interactive dynamic through digital technologies.

Author Biography

Thomas

Thomas Heller est enseignant-chercheur à l'Université de Lille, GERiiCO. Dans le champ de la communication des organisations, il travaille sur rôle de la communication dans le gouvernement des employés, sur les idéologies managériales contemporaines, et sur les représentations filmiques des organisations et de leurs enjeux.

Downloads

Published

2020-07-02

Issue

No. 9 (2019): Mesurer la communication ? Ce que les outils de mesures font à la professionnalisation de la communication

Section

Dossier

License

Copyright (c) 2020 Thomas Heller

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The authors publishing in Communication & Professionalization license their articles under the Creative Commons "Attribution-Noncommercial-No Derivative Works 4.0 International" (CC BY-NC-ND) license. This license allows anyone to duplicate and distribute the articles for non-commercial purposes, without modification, and as long as the author is appropriately credited.

There is no charge for managing or distributing the articles.

Authors retain ownership of their articles. However, the journal does not accept articles submitted to or published in other journals in English or French. It is the responsibility and ethics of authors to ensure that this agreement is respected.