Quelle prise en compte du genre dans la communication publique ?

Proposition d’analyse à partir de l’exploration des modalités de représentation des publics

Abstract

Through the lens of gender, it is possible to explore professional practices in public communication. Indeed, the ways communicators inquire into, categorize and represent publics/ audiences when conducting communication campaigns are key to taking gender into consideration. As publics/audiences are constructed through management tools which isolate individuals from their social context and do not call on other types of skills in order to take social complexity into account when figuring out publics/audiences, gender is approached only from a technical point of view. Therefore gender is voided of its heuristic and critical contents and only used as a criterion for categorization without acknowledging the balance of power, and by implication, being able to single out gender stereotypes.