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Professionalization and self-controled practices within social marketing on the internet

Authors

  • Laurence Leveneur
  • Laurence Calandri Toulouse Capitole University
  • Mohamed Mansouri

DOI:

https://doi.org/10.14428/rcompro.vi11.58993

Keywords:

social marketing, ARPP, social influencer, Compliance

Abstract

Context : On Friday October 15th 2019, during the seminar « Commentaires numériques et organisations » organised by the IDETCOM, in the Toulouse Capitole University, students from Media law Master's Degree and Communication and administration of the cultural affairs Master's Degree welcomed Mohamed Mansouri, for a special course on Social Marketing and the ARPP role in its regulation. The text below is a transcription of the exchanges that took place in this context.

Author Biographies

Laurence Leveneur

Maîtresse de Conférences en Sciences de l’Information et de la Communication, Université Toulouse 1 Capitole/IUT de Rodez, IDETCOM, EA 785

Laurence Calandri, Toulouse Capitole University

Lecturer in public law, IDETCOM, Toulouse Capitole University

Mohamed Mansouri

Manging Directof of ARPP (French advertising self-regulatory organization)

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Published

2021-02-23

Versions

Issue

No. 11 (2020): La professionnalisation des pratiques autour des commentaires numériques

Section

Dossier

License

Copyright (c) 2021 Leveneur Laurence, Laurence Calandri, Mohamed Mansouri

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