Les enjeux de la communication des services publics en Algérie

Étude descriptive et analytique de la littérature scientifique connexe

Abstract

This article examines the challenges of public service communication in Algeria, both at national and local level, starting by presenting some philosophical principles of the concept, then passing to the diagnosis of the state of play of this communication in Algeria, and finally by setting out the challenges and recommendations for tackling them and giving impetus to this strategic function. The study relied on the descriptive analytical approach by extrapolating a number of related studies, and relying on the observation tool and studying some related normative documents.
The study concluded by identifying a number of challenges faced by modern organizations, which are entirely linked to the management model based on participation and governance, the enhancement and strengthening of human capital, in addition to the problem of the decentralization of the communication of local authorities and the relationship to political practice, leading to the issue of digitization and modernization of the administration. Finally, to suggest that public organizations adopt the responsible communication model, concerned with enhancing the organization’s relationship with its environment, as well as with its stakeholders.