The professionalization: a spur for the author of educational resources.

The case of communication skills in the supply of books for GOALS

Abstract

By focusing on the requirement of professionalization in IUT and the place occupied by communication skills, this article questions the possible repositioning of economic models of the resources offer. More specifically, it aims to understand the authors' work and its valorisation as revealing tensions in the strategies of resource providers in IUT. This socio-economic analysis is empirically based on a variety of data collected between 2019 and 2021: interviews with teachers at BUT, textbook authors, editorial managers, newsletters and websites of publishers and some authors, companion sites, DUT and BUT curricula of all fields of study and leads to several results. Firstly, the economic models of resource publishing reflect an institutional isomorphism: the organisational structures and the games of the actors are more influenced by the institutional field and the search for legitimacy than by the quest for an efficient functioning. Authors also seem to have an ambivalent relationship with the demand for professionalism, which the publishing circuit and the traditional role of the author make difficult to satisfy. Finally, the place of digital in the offer is an important marker of the evolution (or non-evolution) of economic models.