Promouvoir la saine alimentation sur Facebook Live : vers de nouvelles compétences communicationnelles dans les organisations de santé publique ?

Authors

  • Osiris Gonzalez-Galvan Université Laval
  • Alexandra Espín-Espinoza Université Laval

DOI:

https://doi.org/10.14428/rcompro.vi11.53343

Keywords:

Sociodigital Networks, Healthy Eating, Latin America, Facebook Live, Health Promotion, Behaviour Change Techniques

Abstract

This paper analyzes the management of comments made by the Brazilian Ministry of Health (Ministério da Saúde) during the video broadcast on Facebook Live for World Food Day 2018. Our review followed the communication interventions of the health workers participating in the video through a qualitative content analysis. The results reveal that it is possible to find traces indicating that this organization is in an ongoing process of professionalization in the digital communication component that translates into the recognition of the existence of these work profiles and the intention to regulate their professional practices within the organization. In addition, its communication actions tacitly rely on behavior change techniques (BCTs) to manage the digital feedback generated by the primary texts used to promote healthy eating.

Author Biographies

Osiris Gonzalez-Galvan, Université Laval

Osiris S. González-Galván est docteure en politiques publiques de l'Universidad Michoacana de San Nicolás de Hidalgo
Chercheure postdoctorale au Département d'information et de communication de l'Université Laval
Rédactrice du blog « Apuntes Públicos » sur la plateforme Hypotheses.
Boursière du Conseil national de la science et de la technologie (Conacyt) du Mexique.

Alexandra Espín-Espinoza, Université Laval

Alexandra Espín-Espinoza est doctorante au Département d’information et de communication.
Boursière du Centre de recherche Nutrition, santé et société (NUTRISS), Institut de nutrition appliquée et fonctionnel à l'Université Laval

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Published

2021-02-23

Issue

No. 11 (2020): La professionnalisation des pratiques autour des commentaires numériques

Section

Dossier

License

Copyright (c) 2021 Osiris Gonzalez-Galvan, Alexandra Espín-Espinoza

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