Construction des représentations sur le métier de Community manager au Sénégal

Malick Ndiaye

doi:10.14428/rcompro.vi11.59043

Construction of representations on the profession of Community manager in Senegal

Authors

Malick Ndiaye Université Grenoble-Alpes

DOI:

https://doi.org/10.14428/rcompro.vi11.59043

Keywords:

Representations, profession, digital commentary, community manager, Twitter

Abstract

This article takes a look at the representations of the profession of Community manager in Senegal. It takes stock of the emergence of this activity and the perception that one of the categories of Internet users has on it. In addition, he is interested in the discursive practices of community managers in business vis-à-vis their audiences / customers through their exchanges on Twitter. The analysis of the discursive elements that make up 1,108 digital comments made between November 1, 2019 and January 1, 2020 allows us to understand the dynamics of brand valuation as well as the surface emotional work carried out by the figure of the community manager.

Author Biography

Malick Ndiaye, Université Grenoble-Alpes

El Hadji Malick NDIAYE est doctorant en Sciences de l’Information et de la Communication à l’Université Grenoble-Alpes, membre du Groupe de recherche sur les enjeux de la communication. Ses centres d’intérêts et travaux tournent autour de la communication, des médias et des plateformes numériques. Il s’intéresse également aux politiques publiques en rapport avec les industries de la culture, de l’information et de la communication (ICIC).

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Published

2021-02-23

Issue

No. 11 (2020): La professionnalisation des pratiques autour des commentaires numériques

Section

Dossier

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