Press and the digital revolution: the challenges of the Portuguese market

  • Elsa Costa e Silva


In a context of digitalization and economic crisis, Portuguese newspapers are struggling to survive in an adverse scenario. The figures for paid circulation and advertising revenues show a decreasing operational business, aggravated by the fact that Portugal is a small market with traditional low levels of readership. Digital strategies and the search for other non-traditional revenues are in place, but newspaper companies have not managed to new achieve levels of revenues that replace the loss in circulation and advertising.