Business Strategies of the Companies listed on the FTSE MIB index of Borsa Italiana Stock Exchange

Abstract

The aim of the research is to provide a gross evaluation of the entrepreneurial system’s ability to create new industries.
The research focuses on the most important Italian firms: the companies listed on the FTSE MIB index of Borsa Italiana.
The way to comprehend the entrepreneurial system’s capability to create new industries, is by understanding the innovation level they are able to generate by the strategic planning activity. The model used for this research is the “Value Life Cycle Model” developed by Mr Francesco Zanotti.
The overall result shows that the FTSE MIB Companies don’t have a strategic goal of creating new industries. The innovation level inside the business strategies designed by the FTSE MIB companies is generally very low.